RMG Chronicles: Time is More Valuable Than Money Founder Celia Tejada on Living & Working with Purpose
https://www.youtube.com/watch?v=zV1RzLCg2DI
In the latest episode of RMG Chronicles, corporate creative director Celia Tejada reveals how she transformed her career and life during the pandemic.
In a time when many were retreating into their comfort zones, Celia took a bold step into the unknown, establishing three businesses that prioritize authenticity, art, and human connection. Join us as she shares her journey from leading creative teams at major retailers to founding A Brand Promise, a strategic creative agency that helps brands maintain their integrity in an ever-changing digital landscape.
Why A Brand Promise Started During COVID
Celia discusses the pivotal moment during the pandemic when she realized that the corporate world was no longer fulfilling her purpose. This realization led to the birth of A Brand Promise, where she guides brands through the complexities of modern marketing while emphasizing the importance of staying true to their core values.
Lessons from Rural Spain
Celia draws inspiration from her life in rural Spain, where she learned that modern branding must balance speed with authenticity. Her experiences in this serene environment highlight the necessity for brands to connect deeply with their audience rather than chasing fleeting trends.
Building Community Through Tertulias
For 35 years, Celia has hosted Thursday dinner gatherings known as Tertulias, creating a space for community and connection. These gatherings have not only enriched her life but have also reinforced her belief in the power of shared experiences and authentic relationships in branding.
Transforming Passion into Profit
In this episode, Celia shares her thoughts on turning a passion for art and community into successful ventures without compromising one's values. She emphasizes that true success lies in creating meaningful connections and staying grounded in one’s mission.
The Art of Delegation and Finding the Right People
Celia also discusses the importance of delegation and building a team of passionate individuals who align with her vision. This collaborative approach allows her to focus on what truly matters while empowering others to contribute their unique talents.
Key Takeaways
- The shift from corporate work to entrepreneurship can lead to profound personal and professional growth.
- Authenticity is crucial for brands in the age of AI; consumers value truth over speed.
- Community building has lasting benefits for both individuals and brands.
- Passion projects can be profitable without sacrificing personal values.
- Effective delegation is key to scaling a business and fostering a collaborative environment.
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