RMG Chronicles: Stop Selling, Start Asking Questions - LinkedIn Strategy That Works | Heather McGlone
https://www.youtube.com/watch?v=HO--sY4yV44
In the latest episode of RMG Chronicles, Heather McGlone challenges the conventional wisdom of selling on LinkedIn by emphasizing the power of asking questions instead.
In this insightful conversation, Heather shares her journey of starting ACE Strategies and why she is dedicated to empowering small businesses with effective LinkedIn strategies and bite-sized learning experiences. Her unique approach and commitment to accessibility set her apart in a landscape often dominated by high-priced coaching programs.
ACE Strategies: A Unique Origin Story
Heather Doering McGlone founded ACE Strategies 30 years ago, at a time when social media was just beginning to shape the landscape for small businesses. While many were still figuring out how to navigate this new territory, Heather recognized the potential it held. Her mission became clear: to ensure that small businesses wouldn't be left behind in the digital age.
Bridging the Gap for Small Businesses
As Heather points out, traditional business coaching often pushes entrepreneurs to chase larger clients and charge more. However, this leaves many small businesses feeling stuck, unable to keep up with the rapid changes in technology and marketing. Heather's solution is to create accessible, affordable courses that empower small business owners to master LinkedIn and other essential tools without breaking the bank.
Affordable Learning: Courses Designed for Impact
Heather's approach includes offering 30-45 minute courses for under $50, focusing on actionable content without the fluff. This means no upsells to expensive coaching programs—just straightforward, practical knowledge. Since May, she has launched four courses, including 'Create a Month of Content in 30 Minutes' using ChatGPT, Canva Mastery, Bookkeeping Basics, and the 'Impostor Reset' to help combat imposter syndrome.
Building Community and Connection
For over 20 years, Heather has been at the forefront of women's networking initiatives, hosting events that grew from intimate gatherings in her home to large conferences with hundreds of attendees. Her commitment to building a supportive community for women in business is evident, and she continues to co-chair an annual women's conference, fostering connections and collaboration among female leaders.
Embracing AI in Business
Heather highlights a pivotal moment in business evolution: 'November 30, 2022, was the day the world changed.' By embracing AI, she has transformed how businesses operate and engage with their audiences. Heather emphasizes the importance of adapting to these changes and utilizing automation to streamline workflows, ultimately enhancing productivity and creativity.
Key Takeaways
- Asking questions rather than selling is crucial for engagement on LinkedIn.
- Small businesses need accessible resources to thrive in the digital landscape.
- Short, affordable courses can deliver impactful learning experiences.
- Community-building is essential for women in business to connect and support each other.
- Embracing AI is not just an option; it's necessary for modern business success.
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